Privacy Policy

We collect information you provide directly and information collected automatically:

Information you provide: Name, email address, phone number, ZIP code or address, date of birth or age range, health-related information you choose to share (such as tobacco use or general health status for quoting purposes), life insurance type or coverage needs (for example term life, whole life, final expense), and any other details you enter on forms.

Automatically collected information: IP address, browser type, device information, pages visited, referring URLs, and usage data via cookies, pixels, and similar technologies.

From third parties: We may receive information from advertising partners, analytics providers, or other sources.

We use the information to:

• Respond to your life insurance quote or information request and connect you with licensed life insurance agents or companies.
• Sell or share your information with life insurance agents, carriers, brokers, or lead buyers so they can contact you about life insurance products.
• Operate, maintain, and improve the Site.
• Send communications you request or that we are legally permitted to send (subject to your consent and applicable law, including the TCPA).
• Comply with legal obligations and protect our rights.

We share and may sell or share personal information with:

• Licensed life insurance agents, life insurance companies, brokers, and other lead buyers who may contact you by phone, text, or email regarding life insurance.
• Service providers that help us operate the Site (hosting, analytics, email/SMS platforms, CRM systems).
• Advertising and analytics partners.

Under laws such as the California Consumer Privacy Act (CCPA) as amended by the CPRA, and similar state laws, the transfer of lead information to third parties for their own marketing purposes may constitute a “sale” or “sharing” of personal information. We do not sell personal information of minors under 16.

Depending on your state of residence, you may have rights to:

• Know what personal information we collect and how it is used or shared.
• Request access to or deletion of your personal information.
• Opt out of the sale or sharing of your personal information.
• Correct inaccurate information.
• Appeal a decision regarding a rights request.

To exercise these rights, contact us at support@betterquote.life or use the “Do Not Sell or Share My Personal Information” link below. We will verify your identity as required by law. Authorized agents may submit requests on your behalf where permitted.

We honor Global Privacy Control (GPC) signals where required.

Do Not Sell or Share My Personal Information: submit a request by emailing support@betterquote.life with the subject line “Do Not Sell or Share”.

We use cookies, pixels, and similar tools for site functionality, analytics, and advertising. You can control cookies through your browser settings. Some features may not work if you disable cookies.

By providing your phone number and submitting a form, you may be consenting to receive calls and text messages (including automated or prerecorded messages) from us and/or the life insurance professionals we connect you with, as described in the consent language on the form. Consent is not a condition of purchasing life insurance. Message and data rates may apply. You may opt out by replying STOP to texts or following the instructions provided. See the specific consent language presented at the time of collection.

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is 100% secure. We retain information for as long as needed for the purposes described in this policy, to comply with legal obligations, or as otherwise permitted by law.

The Site is not directed to children under 13 (or higher ages where applicable). We do not knowingly collect personal information from children under 13.

We may update this Privacy Policy. The “Last Updated” date will reflect changes. Continued use of the Site after changes constitutes acceptance of the updated policy.